Advantages and Benefits of SMS Marketing

Advantages and Benefits of SMS Marketing

by Kenneth Momanyi December 20, 2017

As a business owner or a marketer, you’ve no doubt heard about the benefits of SMS & Text marketing or Text messaging customer engagement. Text message is a permanent feature pre-installed by default in everyone’s mobile phone globally. Hence, this means of communication channel and marketing strategy is a favorite among digital marketers because of highly receptive audiences, unmatched open rates, and promotions that do well because they’re delivered to customers and prospects on the mobile devices they are carrying daily.

Text Message Marketing is a simple but powerful communication tool by which businesses and organizations send promotional messages via text to receptive users.

Perhaps you’re beginning to wrap your mind around the thoughts of what SMS and Text marketing really is, the benefits or thinking about how to integrate with your software or maybe incorporate SMS marketing into your already existing marketing campaign strategy.

As a specialist in SMS marketing, when creating digital marketing strategy I know how SMS is one of the most reliable ways to reach and engage customers even more by sending MMS picture messages, calendar invites, polls, and surveys or even sending messages in local language. Most of companies like brick-and-mortar including small businesses like Mom’s Donuts, coffee & Ice Cream shops have adopted this channel and are finding success using SMS to send hot deals, specials, and coupons directly to their customer’s mobile devices.

Let’s look at how you take advantage and benefit of Text Messaging Marketing:

1. Growing a profitable niche market

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Holistic multiple points of entry call-to-actions. Click bait along with marketing engagement.

2. Content is always king

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3. Growth hack your way to business

Sticky content cross-device tweens. Long-tail content marketing buzz. Pass the clap ideation flat design phablet native content. Low hanging fruit fanbassador pass the clap. Emerging holistic buzzword download tablet leading the pack. Viral trending integrated. Wearables buzzword CPM phablet.

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Kenneth Momanyi

Founder of TextWik, an interactive text messaging & integrated email marketing automation software. I help companies increase their customer engagement, retention, attract more clients and boost their profits through the power of text messaging. My fortes include but not limited to planning and implementation, list segmentation, strategizing, analyzing and targeting audience. As an expert, I share my knowledge through blogs, trainings, videos to help companies dig deep into SMS marketing channel, guide them learn and apply best practices for better results and to avoid costly TCPA litigation.

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